Moore Engineering Inc. celebrates its big 5-0 with a party, and a rebrand

Moore Engineering Inc. celebrates its big 5-0 with a party, and a rebrand

Balloons, presents and pointed party hats. Who doesn’t love birthdays?

Flint does, which is why we were so excited when Moore Engineering Inc. (MEI) came to us for help in planning its 50th anniversary celebration in summer 2010.

The project

MEI is a comprehensive civil and environmental engineering company headquartered in West Fargo, N.D., that takes on projects to advance water, municipal and transportation infrastructure throughout North Dakota and Minnesota.

The company was gearing up for its 50th anniversary and, having never worked with an agency, sought Flint Group’s help for strategic planning, creative development and public relations surrounding a hosted public celebration.

Cake and candles aside, the goal was to use MEI’s 50th anniversary as a platform to demonstrate and showcase the firm’s expertise and commitment to clients by highlighting a number of key projects, clients and the employees of the past 50 years.

Party planning

In preparation for the celebration, Flint redeveloped MEI’s website, established the company’s blog, redesigned the MEI logo and created a special anniversary icon.

MEI 50 years logo

Our creative team also crafted new ad messaging and designed a number of fresh print ads to be released as part of MEI’s anniversary.

moore engineering ad

While Flint’s interactive and creative teams were fully immersed in rebranding MEI, our public relations team was preparing  materials for a 50th anniversary media kit. Pieces included local, regional, national and trade versions of news releases; a portfolio featuring high-profile projects, founders, distinguished alumni and current staff; and a timeline of the company’s history.

Moore Engineering timeline

The guest list

When the big day came, MEI was greatly impressed with the dignitaries and guests that turned out for the event. Attendees included West Fargo Mayor Rich Mattern, Lee Sprague (the firm’s first employee) and MEI cofounder Marshall Moore. The celebration also featured a ribbon-cutting ceremony with the Fargo Moorhead West Fargo Chamber of Commerce.

MEI 50th anniversary celebration

MEI has been headquartered in West Fargo, N.D., since 1964, but it also has a branch office in Fergus Falls, Minn., and recently opened a third office in Minot, N.D.

The after party

Nothing marks success more than an engaging after party.

Since MEI’s anniversary last year, Flint has been working with the company on a variety of marketing and advertising ventures, including creating and placing print ads, assisting with public relations, maintaining the website and editing blog posts.

With MEI’s 50th anniversary behind us, we’re already looking ahead to the company’s 100th. Hey, it’s never too early to start planning, right?

Maybe it’s just a Flint thing; but, like I said, we love birthdays.

How does your company celebrate its anniversaries? Share with us in the comment section below.

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