While informational, brand and promotional content is usually the focus throughout business social media channels, you have to make room for humanizing and fun posts, too! Not only do lifestyle and holiday posts humanize a brand’s social media page, they also help generate comments, shares, tags and likes. Obviously, we don’t recommend posting every holiday or national day on your social media channels for the sake of getting traffic to your page – if content isn’t “brand right” or doesn’t relate to how your brand wants to be perceived, do not post about it.
As Facebook continues to make it tougher for business page posts to reach people, it is important to start conversations and reasons for people to engage. Posting pieces of relatable content shows your brand is human and encourages people to tag friends or “like” your content, which in turn gets more eyes on your page and posts. Not only is this part of social media fun, but it’s also super useful.
For more information on relevance of holiday and national day posts, we like this article.
Here are some events, holidays and national days for the rest of 2018 so you can schedule them in your content calendars or come back to this blog post from month to month.
February
2: National Groundhog Day
4: Super Bowl Sunday
5: World Nutella Day
9: National Pizza Day
14: Valentine’s Day
16: Chinese New Year
19: President’s Day
20: National Love Your Pet Day
March
3: World Wildlife Day
4: Academy Awards
8: International Women’s Day
14: National Pi Day
17: St. Patrick’s Day
20: First Day of Spring
23: Puppy Day
30: Good Friday
April
1: Easter and April Fools’ Day
2: World Autism Awareness Day
10: National Siblings Day
13: Coachella
19: National High Five Day
22: Earth Day
27: Arbor Day
28: National Superhero Day
May
1: May Day
4: Star Wars Day
5: Cinco de Mayo
6: National Nurses Day
9: National Receptionists’ Day
11: National Eat What You Want Day
13: Mother’s Day
25: National Wine Day
28: Memorial Day
June
1: National Donut Day
5: World Environment Day
8: National Best Friends Day
14: International Bath Day
17: Father’s Day
21: National Selfie Day
30: Social Media Day
July
4: Independence Day
14: National Mac and Cheese Day
17: World Emoji Day
21: National Junk Food Day
22: Parent’s Day
August
1: National Girlfriends Day
3: International Beer Day
5: National Sisters Day and International Day of Friendship
11: National Bowling Day
13: Left Hander’s Day
16: National Tell a Joke Day
26: Women’s Equality Day
September
2: National College Colors Day
3: Labor Day
5: National Cheese Pizza Day
6: Read a Book Day
9: National Grandparents Day
11: 9/11
15: Greenpeace Day
21: International Day of Peace
26: National Pancake Day
29: Coffee Day
October
1: World Vegetarian Day
3: National Boyfriend Day
4: National Taco Day
5: World Teacher’s Day
8: Columbus Day
10: World Mental Health Day
16: World Food Day
19: National Mammography Day
24: National Food Day
29: National Cat Day
31: Halloween
November
6: National Nachos Day
11: Veterans Day
13: World Kindness Day
22: Thanksgiving
23: Black Friday
24: Small Business Saturday
26: Cyber Monday
December
2: Hanukkah
4: National Cookie Day
21: National Ugly Sweater Day
25: Christmas
30: National Bacon Day
31: New Year’s Eve
You can always reach out to us here for guidance on any social media content. Plus, for even more national days, check out this national day calendar.