Food for Thought
Do you remember the last time someone said, ‘Thank you.’? Was it over a drink? Or, maybe accompanied by a personal card? Studies show when more senses are included in your message or brand, like touch or taste, not only do they become more meaningful, but influence emotion. We investigated these non-verbal communicators and how we could incorporate them into our most recent client Thank You while staying true to our brand.
It’s true in marketing that messaging can spark happy feelings, or even nostalgia, creating a deeper level of brand engagement. For many of us in the Midwest, memories tied to gathering around a campfire over s’mores – conjuring up giggles, friendships, and sticky fingers – an idea we wanted to pursue further. If carried out tactfully, we believed this would get the response we desired. Heck, when most of us gather together at work for a chat, it’s often, (or pretty much always) over food or drink. We open up and share stories. Something ignites our senses.
Read S’more into It
Each decision along the way needed to reflect the words ‘Thank You’. At the heart of our s’mores idea, we began curating the items to make up our s’mores experience, starting with homemade foods with fresh ingredients, like marshmallows and graham crackers from a confectionary in Brooklyn, earth-friendly materials, like those recycled materials found in packaging from The Paper Tube Company out of Chicago, and of course, local makers like Press Du Nord for letter pressing and TIMBR for laser cutting wooden nickels and die-cutting.
Now imagine your day filled with deadlines, a terrible pot of coffee, maybe a smell coming from inside your car. A pleasant package lands on your desk and you are swept away by something that came from a real person, with a sincere intention.
Sharing is Caring
What better way to end this article than to share a s’mores recipe and links to all the vendors who had a part in making our S’mores ‘Thank You’. Consider how our approach could help build your brand.
Bailey’s Mason Jar S’more recipe:
- Crush and then layer graham crackers at the bottom of a mason jar.
- Add a layer of mini marshmallows and chocolate sauce (proportion and layer to your taste). Top with a few large marshmallows.
- Drizzle 3. oz of Bailey’s Original Irish Cream on top for a sweet finish. Brown marshmallows with a creme brulee torch.
Are you interested in building your company’s brand? Reach out to us today.