University of Minnesota Duluth


A school that prides itself on its athletic programs, the University of Minnesota Duluth was looking to boost school spirit, promote game dates and tout the Bulldogs as fierce competitors on a national scale.


Leveraging existing Bulldog pride, we created posters, program covers, pocket schedules and pocket schedule holders featuring UMD star athletes in northern landscape settings. Then, we cheered the Bulldogs on as they finished the fall sports season first in their conference.