NDSCS needed a marketing communication campaign to increase awareness of and enhance perception of NDSCS for recruiting students to their Wahpeton campus and Fargo location. The campaign needed to address the varied audiences and barriers for each location: Wahpeton campus targeting high school juniors and seniors and their parents and the Fargo location targeting adult learners.
Flint developed an integrated marketing campaign, The Best Decision, which included print, postcards, billboard and TV. The campaign highlighted key statistics of why NDSCS is the best decision in a compelling manner through the use of colorful graphics and audience profile photos. The Flint team worked in partnership with the NDSCS marketing team to adapt the campaign creative and extend it throughout all other communication efforts at NDSCS.
Throughout this campaign, our team helped NDSCS spend media dollars efficiently to effectively reach the target audience. With the targeted TV/Cable buy, NDSCS reached 80 percent of its target audience an average of 4.5 times during the length of the campaign.