Glenn Metalcraft: Branding Initiative
Metal spinning is a highly technical process that escapes even us, and we’re marketing geniuses. But after a few tours of the plant, and several lay-it-all-on-the-table meetings with the Glenn Metalcraft engineer-owners, we determined that the business-to-business message here was deceptively simple:
It’s only impossible until we do it.
The client was positively delighted, and it 60 years had never found a better way to frame the brand’s messaging.
It’s only impossible until we do it.
The client was positively delighted, and it 60 years had never found a better way to frame the brand’s messaging.
