http://www.flint-group.com/blog/your-creative-team-proper-care-and-feeding A blog about what's happening in the Flint Group of agencies Fri, 03 Feb 2012 18:54:42 -0600 http://wordpress.org/?v=2.8 hourly 1 http://www.flint-group.com/blog/your-creative-team-proper-care-and-feeding/comment-page-1#comment-3599 Proper Creative Care and Feeding: Special Features | Flint Group Blog Wed, 12 May 2010 12:03:33 +0000 http://www.flint-group.com/blog/?p=3181#comment-3599 [...] yesterday’s post about the proper care and feeding of your creative team, I linked to a TED talk from Simon Sinek, who is the author of Start with Why. I stumbled across [...] [...] yesterday’s post about the proper care and feeding of your creative team, I linked to a TED talk from Simon Sinek, who is the author of Start with Why. I stumbled across [...]

]]> http://www.flint-group.com/blog/your-creative-team-proper-care-and-feeding/comment-page-1#comment-3596 Phil Hunt Tue, 11 May 2010 21:35:20 +0000 http://www.flint-group.com/blog/?p=3181#comment-3596 Thanks, Warren. The John Lewis stuff is beautifully done. Most ads don't make you feel anything. That's reason enough to say something emotional. That's a perfect example of a company explaining why they do what they do. Thanks, Warren. The John Lewis stuff is beautifully done. Most ads don't make you feel anything. That's reason enough to say something emotional. That's a perfect example of a company explaining why they do what they do.

]]> http://www.flint-group.com/blog/your-creative-team-proper-care-and-feeding/comment-page-1#comment-3595 Warren Fick Tue, 11 May 2010 19:37:35 +0000 http://www.flint-group.com/blog/?p=3181#comment-3595 Terrific post, Jon. Your point about defining "the thing" made me think of the current campaign for British retailer John Lewis. The work is getting attention not only because it connects with audiences on an emotional level, but also because that emotion is translating directly to sales. Plus it caused itunes re-release a Billy Joel tune. I think the client and agency are totally in lock step. See what you think, <a href="http://mumbrella.com.au/most-powerful-ad-of-the-year-maybe-24148#more-24148" rel="nofollow">http://mumbrella.com.au/most-powerful-ad-of-the...</a> Terrific post, Jon. Your point about defining “the thing” made me think of the current campaign for British retailer John Lewis. The work is getting attention not only because it connects with audiences on an emotional level, but also because that emotion is translating directly to sales. Plus it caused itunes re-release a Billy Joel tune. I think the client and agency are totally in lock step. See what you think, http://mumbrella.com.au/most-powerful-ad-of-the...

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