The 7 Deadly Sins of Presenting

By Lee Massey, December 1, 2009

You’ve spent hours finding the perfect presenters for your event. You’ve flown them to your venue, briefed them about your employees, your corporate culture, your business model, your goals for your event.

You’ve written speeches for your senior management team and rehearsed them to perfection.

You’ve spent a lot of money preparing graphics, videos and handouts.

Your event begins and suddenly, you feel that horrible tightness in your stomach. The microphone is squealing. The projector is too dim and the screen is too small. You see the attendees squirm in their seats, your CEO gives you “that look” and at that moment, you’re the captain of the Titanic.

Been there? Well, here are the “7 Deadly Sins of Presenting.”

  1. Using an inadequate sound system
  2. Not properly illuminating your stage
  3. Using a screen that’s too small for the size of your audience
  4. Using type, pictures or graphics that are too small or busy
  5. Not providing image magnification for large audiences
  6. Not controlling your environment
  7. Not consulting a professional service provider

What do you think? Do you have any to add to this list?

Media Productions is a partner of the Flint Group.

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