Some define play as the opposite of work. The Flint Group says otherwise.

When work excites and inspires you, it’s play. SimmonsFlint shared some playfulness on May 20 at our annual client party. Our theme this year: baseball. We became The Sparks, the newest baseball team in Grand Forks.

Nice lineup, eh? (Notice our catcher?)

The evening included a batting cage, live music, a client Hall of Fame and traditional baseball fare – chili dogs, popcorn, nachos with cheese and beer (but, unlike a baseball game, it wasn’t flat). Best of all – we got to play outside of work and share a great evening in celebration of our clients.

Manager Susan Mickelson keeps her eye on the ball (as usual).

Clearly, we work passionately and play seriously. We play with messaging and strategy, traditional and social media, words and design.
Play is proven to work.
Some insights from Leo Babauta at ZenHabits.com:
When work feels like play, we can accomplish so much more:
+ Unleash creativity for higher productivity levels
Creativity is essential. And not just in the world of marketing, but in any career. The ability to think differently can solve myriad issues in the workplace. Play encourages us to open our minds to new ideas.
+ Revitalize the mind and spirit to regain focus
Does sitting at a desk all day long ever get to you? Running away for two minutes to get an icy cold beverage can do wonders for our mental clarity. So can play. Shutting off the computer (and your mobile) and playing at night gets us recharged and revved for a brand new day. Tomorrow, bring it.
+ Eliminate stress and worry for a fresh outlook
Of course there’s stress in any job. Finding a playful way to relieve built-up stress is not only healthy; it’s fun. Doing something that takes little thought can help you recharge and solve problems.
+ Attract and keep talented employees
Talented employees are not only drawn to fun companies; they stick around longer. Companies who not only work together, but play together, make cohesive teams.
Long ago, Plato said: “You can discover more about a person in an hour of play than in a year of conversation.” He had a point.
+ Sweep out mental cobwebs and sharpen our thinking
Suffering from jumbled thoughts, hazy memories and anything-but-eloquent speech? Feel like you’ve drunk more than your share of work? Take time to relax and rejuvenate. Your brain will thank you by working smoother and clearer.
+ Discover what brings the most joy
In other words, play helps you find your passion.

The main reason we do the work we do is because we’re passionate about it.
We realize how important all of these things – peak creativity, focus, problem solving, mental clarity and passion – add up.

You’re always welcome to play in our world. It’s bound to be a good time.

This is an excerpt from “Enterprising States: Creating Jobs, Economic Development, and Prosperity in Challenging Times” authored by Praxis Strategy Group and Joel Kotkin. The entire report is available at the National Chamber Foundation website, including highlights of top performing states and profiles of each state’s economic development efforts.

States throughout American history have done everything they can to cultivate, attract, retain, and grow the businesses that comprise the most fundamental building blocks of their economy. Even in today’s volatile global economy states with severe unemployment and budget woes can point to policies, programs, and investments that foster new economic opportunities and create jobs.

Read the full report.

Read part one in this series: The Jobs Imperative: Power to the States

Many state economic development organizations were originally established with business recruitment and attraction as their primary focus. But today’s mix of state approaches to economic development has moved well beyond earlier, sometimes singularly focused attempts to lure footloose businesses with huge financial incentives and/or by offering a business climate based on cheap labor, low taxes, and lenient regulations.

States, nonetheless, still compete with each other for companies in “traded sectors” and jobs in the global economy, either directly or by virtue of unique assets and resources, and this sometimes involves financial incentives and tax abatements. But there is growing momentum among governors and state legislatures to grow their economies from within by creating a new set of competitive advantages that include building human capital through workforce development and training, harnessing the power of science and technology assets, making strategic investments in infrastructure, reaching out to global markets, developing opportunities related to energy and the environment, and spurring entrepreneurship and innovation.

Generally, state economic development efforts include an interrelated array of policies, programs and investments, falling into three major categories: (1) an entrepreneurial approach focusing on new business and technology-based development, oftentimes with a focus on bolstering productivity and innovation; (2) recruitment, expansion, and retention strategies emphasizing financial incentives or investments and other programs, including international trade and export promotion; and (3) “fertile soil” policies28 that create the conditions for growth that will benefit almost any type of business by streamlining governmental regulation, optimizing taxes, investing in infrastructure, and/or by providing a better-educated, more highly skilled work force.

While it is up to state governors and legislators to set the environment for development to flourish, ultimately economic development success is defined by execution at the local and regional level. With well designed state-implemented development tools, effective workforce development and skills training systems, and strong infrastructure, states can give local economic developers the power to assist the growing businesses, to broker the key partnerships, and to lead the key initiatives that create the jobs needed to sustain our growing population.

Most of all, states must carefully weigh policy to refrain from constructing barriers to private enterprise growth. Many of the most effective economic development initiatives start from grassroots efforts or private sector business leaders, so supporting these efforts from the state level is imperative.

Measuring the States: A List of the Top Performers
A primary goal of any state economic development program is not only to increase the number of jobs in the state, but to improve the quality of jobs and the overall prosperity of the state’s residents.

This study combines metrics for each economic development policy area to measure overall high performers in each policy topic area. States are compared in each metric and top states are determined by a composite comparison of all metrics in overall performance and in each policy area. For a full description of all metrics and results for each state as well as top performers in exports, innovation, workforce development, infrastructure, and tax and regulation, see the full report.

To establish the overall best performers we combined measures of Job growth rate since 2000 and since 2007; Gross State Product (GSP) measures: real GSP growth since 2000, GSP per job 2008, Growth in GSP per job 2000-2008; and income: per capita personal income growth 2000-2009 and median four person family income adjusted for cost of living, 2009.

Top Overall Growth Performers

Growing Jobs: How Do They Do It?

A review of which states are high performing shows a diverse group—some big, some small; some rural, some urban; some inland, some coastal—but a closer examination shows a shared pattern of policies by these high performers.

There is no such thing as single a silver bullet strategy for job creation. Among our top ten performers, all ten have seen at least 4% job growth since 2002 in mid-level jobs requiring at least long term on-the-job training but less than a four-year degree. Five of the ten states increased those jobs more than 10%. At the same time all ten increased science, technology, engineering, and mathematics (STEM) jobs by at least 4% over the same period, with 7 of 10 growing STEM jobs at least 14%.29

An assessment of top performing states, regardless of by what measure, eventually gets down to a state’s ability to execute successful initiatives. Aside from minding the basics of primary education and supportive infrastructure, success begins with an understanding of a state’s economy and demographics, including its strong points and its gaps. States that can mobilize the relevant partners to put together the strategic networks to build upon those strengths while addressing the weaknesses will be winners in the long run.

Adequately financing any initiative is paramount to its success. Top performing states have come up with winning formulas often based on combining state funding with federal programs and private sources. As regional workforce skills gaps become more acute, non-governmental agencies and private enterprises more are willing to join new collaborative development projects.

Programs such as Kentucky’s “Bucks for Brains” which requires universities to match state funds with donations from philanthropists, corporations, foundations, and other non-profit agencies, or Florida’s use of American Recovery and Reinvestment Act (ARRA) funding in combination with existing state funds to tackle major infrastructure programs illustrate unique solutions to sufficiently financing winning initiatives.

Examples of strong partnerships featuring open communication are especially evident in high performing export states. Export programs are based upon effective communication between the importing country, the exporting manufacturer or business, and the state program helping to facilitate the connection.

The TexasOne program creates promotional materials to market the state and its manufacturers to importing countries and leads trade missions to importing countries and hosts reverse trade missions to the state. Nevada works with a network of trade representatives in targeted markets throughout Asia, North America and Europe, focused on cultivating distribution channels and facilitating opportunities for foreign direct investment in Nevada enterprises.

Many high performing states offer an array of corporate, manufacturing, and land tax programs. So too, many states are shying away from direct subsidies for promised job growth in favor of highly targeted tax credit programs that require direct investment by the firm or venture investors wherein the tax benefits are only realized after new jobs are in place. Other credit programs target historically underdeveloped geographical regions.

Other states such as North Dakota, Florida, and Mississippi have turned to comprehensive tort reform as another key element enterprise-friendliness. Whether these reforms are specific to a particular industry or issue, they ultimately help businesses, large and small, remain competitive and free of excessive burdens from excessive litigation.

Private sector and academic collaboration is one of the most readily identifiable attributes of high performing states across all measures. Whether it is successful innovation and entrepreneur programs such as Montana’s TechRanch, Oregon’s Innovation Council, Rhode Island’s Center for Innovation and Entrepreneurship, or job creation and economic development initiatives such as Momentum Mississippi, these private and academic partners are providing critical input, oversight, and resources to bolster the effectiveness of state efforts.

Many states are locating business incubators adjacent to universities in partnership with the schools while others are building laboratory spaces and other specialized infrastructure to offer to growing companies on an a la carte basis. In either case, this business and scientific infrastructure can reduce start-up costs for new enterprises and provide students the chance for experiential learning while earning their degrees.

While there are obviously other policies or initiatives that high performing states share there are some commonalities: building on momentum; delivering adequate funding for initiatives; developing strong relationships and communication strategies; enterprise-friendly tax and regulation systems; and vigorous collaboration between business, government, and education institutions.

Read the full report.

Praxis Strategy Group is an economic development, analysis, and strategic planning firm and a partner with the Flint Group

Joel Kotkin is executive editor of NewGeography.com and author of The Next Hundred Million: America in 2050

This article originally appeared in NewGeography.com and joint Joel Kotkin and Praxis Strategy Group publication

A public policy news and information website published by Praxis Strategy Group of Grand Forks, N.D., has been named as a top site for 2010.

Grand Forks, ND (Vocus/PRWEB ) March 16, 2010 — A public policy news and information website published by Praxis Strategy Group of Grand Forks, N.D., has been named as a top site for 2010.

Planetizen, recognized as one of the world’s most popular urban planning websites, included newgeography.com on its 2010 list of the best planning, design and development websites for 2010. The sites named to the annual list are said to represent some of the top online resources for those interested in planning, design and development.

Websites are nominated by Planetizen readers and staff and judged against a common set of criteria including content, design and usability.

In citing NewGeography.com, judges commended its fair and balanced content, even though it sometimes goes against the grain of popular thinking among planners: “It was inevitable that certain voices that reject the current belief system of urban planning – people like Wendell Cox, Joel Kotkin, and Michael Lind – would band together. What wasn’t inevitable is that their collaboration would be readable, fair, and dare we say, balanced. With a bent towards the libertarian, Kotkin and crew cover urban issues, housing, politics and the suburbs with a hefty dose of demographics and GIS maps.”

Launched in 2008, NewGeography.com includes analysis and commentary on economic development, demographics, economics, politics and other public policy issues. It features writing and research from authors across the U.S., Europe, China and New Zealand and publishes an annual “Best Cities for Job Growth” in partnership with Forbes.com.

Praxis Strategy Group is a partner with the Flint Group

The results are in. Facebook is the #1 used social media platform for business leaders in Grand Forks/East Grand Forks. Number two, LinkedIn.

Social media can accomplish a lot. Solve customer service issues. Provide insights. Forge connections. Identify opportunities. And, we now know for certain, help sell tickets and definitely increase awareness.

In partnership with UND Fighting Sioux Athletics, SimmonsFlint and Flint Interactive developed and implemented a social media campaign to promote “Meltdown at The Ralph,” one night of UND basketball in key games at the majestic Ralph Engelstad Arena, usually reserved for UND hockey.

We created an online landing page, where we aimed all other platforms, including:

• YouTube videos featuring players and coaches from the UND hoops teams, playing a little basketball on the hockey rink and checking out the arena (UND men’s hockey players were good sports in making cameo appearances)
• Twitter updates
• Facebook status updates and advertisements
• Emails to UND alumni, students and other sports’ ticketholders
• In-Arena Video Promos shown on the big screen during UND home hockey and basketball games
• Traditional media, including print, radio and TV commercials, promos in game broadcasts, billboards and public relations

Winning numbers

Even though the UND teams didn’t win, the games attracted 4,354 fans, the largest crowd the two teams have ever played for in Grand Forks.

Other game stats:

To discuss how social media fits your game plan, contact us.

Friend and Follow the Fighting Sioux
Twitter
Facebook

Co-hosted by U.S. Senator Byron L. Dorgan and the Red River Valley Research Corridor. Fargo, ND, February 19, 2009

This year’s summit will focus on developing and strengthening the Red River Valley’s burgeoning life sciences industry.  Presenters including entrepreneurs, financiers, researchers, and scientists from the region and around the nation will discuss and explore actions the region can and is taking to foster strong, sustainable growth in the life sciences sector.

More about the Life Sciences Action Summit

Register Now

River Valley Research Corridor Action Summits

The Red River Valley Research Corridor and U.S. Senator Byron Dorgan work in cooperation with leading economic, science and technology-based organizations in North Dakota and the Great Plains region to organize action summits.

Action summits are high-impact conferences that have a razor-like focus on specific research and technology development opportunities in the region. The summits are intended to:

1. Facilitate learning, networking and collaboration in the region.
2. Connect with key partners in business and government from outside the region in a highly focused and purposeful manner.
3. Showcase science and technology-based capabilities and initiatives in the Corridor.
4. Engage key players inside and outside the region to put a focus on what do we do now and in the future to make the Red River Valley Corridor an epicenter of research, development and/or production in this particular science and technology field.

Previous Research Corridor action summits have focused on hydrogen energy, venture capital, radio frequency identification (RFID) technologies, polymers and coatings, life sciences, animal identification systems and unmanned aircraft systems.

The Red River Valley Research Corridor is an independent non-profit corporation committed to catalyzing and promoting science, technology and engineering initiatives that create new opportunities in the region

Red River Valley Research Corridor Coordinating Center

Dr. Delore Zimmerman, President & CEO of Praxis Strategy Group in Grand Forks, Fargo & Los Angeles, California was named to serve as the Coordinator. Delore has over twenty years experience working with companies in technology and information industries, universities and local development groups. Since its founding Praxis has been awarded 8 Small Business Innovation Research Awards.

Praxis Strategy Group is a partner with the Flint Group.

As Tiger Woods’ sponsors either sever or re-evaluate their connections to the troubled golfer, I’ve been thinking about what makes powerful spokespeople. And, ducks, geckos and woodchucks are looking like good options right now: if they fit the product.

The key is to match the right spokesperson to the right product
What consumers see must match the emotions they feel. In the case of Tiger Woods, the issue is not simply personal values: it’s the gap between our image of Woods and these recent allegations.

Here’s how Roger Dooley at Neuromarketing describes it: “While the individual hearing the sales pitch may be listening to the words, her brain’s mirror neurons are firing at the same time in reaction to the salesperson’s emotions, demeanor, etc. If there’s a disconnect between the words that are cognitively processed and the emotions that are mirrored, the pitch will probably be less effective.”

Striking the right chord
Athletes have endorsed products for more than 100 years. Most sources agree baseball great Honus Wagner was the first, emblazoning his name on Louisville Slugger bats in 1905. Then there was the 1960s, with Arnold Palmer lending his likeness to Sears, Pennzoil and dozens of other companies.

In the ‘80s, everyone wanted to “be like Mike,” as Michael Jordan raised endorsements to sky-high levels. Even when we learned Jordan gambled away thousands of dollars, it still matched our image of his intense competitiveness.

Yet our image of Woods was focus, discipline and iron-clad mental resilience: he never cracked under pressure. When he won the 2008 U.S. Open injured, David Brooks of The New York Times described him as “the exemplar of mental discipline” for our time. That image made him a powerful spokesperson for not just golf gear, but focused business companies. That’s totally out of tune with current news on Tiger’s alleged antics.

Make the connection
Companies seeking athletes and other endorsers should ensure the products they pitch match their image. Just like other elements in marketing, if the words, visuals and tone move peoples’ neurons, the messenger—and the message—also prompt action.

We focus on helping our clients achieve their goals. And we proudly donate our expertise to events and groups in our community where we can truly help. Most recently, the SimmonsFlint team produced materials promoting the very first Signature Chef event in North Dakota for the state’s March of Dimes chapter.

The fundraising event was one evening featuring culinary creations and incredible silent auction items from seven premiere chefs and their restaurants in Grand Forks. Event attendees sampled the dishes, enjoyed entertainment and bid on the auction items. Highlights:
- The silent auction package from Kim Holmes of Sanders 1907 sold for $1,600
- Centerpieces from Badman Designs were beautiful decorations and, as part of the auction, wonderful fundraisers
- Best of all: The event raised more than $16,000 for babies and their families

We’re parents, aunts and uncles. And we love good food.
Combining great cooking in a lovely evening to benefit babies and their families when they need it most was a perfect fit for our team. We produced the program for the evening, as well as recipe cards of the Chefs’ Signature dishes.

We especially enjoyed interviewing the chefs. For instance, Joey Miranda of Giuseppe’s Italian Ristorante has a special connection to the March of Dimes, since he and his wife had twin sons who were born four months early and required months of medical attention: One weighed 1 lb., 10 oz.; the other, 1 lb. 7 oz. It’s a bittersweet story he graciously shared in the program.

Another real treat was editing the chefs’ recipes: Try punctuating properly when you’re drooling for Dakota Harvest Bakers Profiteroles with Fall Fruit Compote, including from-scratch pastry cream!

See the finished March of Dimes Signature Chef program.

We appreciate the opportunity to work with the March of Dimes and are especially proud to have helped make a difference for little ones and their families.