During the fall, Bison football is the hottest ticket in town. Saturdays are full of excitement and anticipation. The Fargodome overflows with cheering fans while everyday life stops for a little while. Staying home to catch up on laundry, or mowing the lawn, could be the biggest mistake of the week.

The successful Will You Be There? campaign took a fresh approach for 2009. The visuals build tension slowly, before unleashing the explosive Bison footage that fans love. It doesn’t just ask the question, “Will You Be There?” It tells fans that you’d better be there.

The billboard had people talking around town, on the radio and online.

Photo courtesy of the North Dakota State Bison Facebook Group