Posts Tagged ‘HatlingFlint’

Red River Valley Research Corridor ~ Life Sciences Action Summit ~ February 19, 2010 Fargo, ND

By Dave Roby, January 20, 2010

RRVRClogo-1Co-hosted by U.S. Senator Byron L. Dorgan and the Red River Valley Research Corridor. Fargo, ND, February 19, 2009

This year’s summit will focus on developing and strengthening the Red River Valley’s burgeoning life sciences industry.  Presenters including entrepreneurs, financiers, researchers, and scientists from the region and around the nation will discuss and explore actions the region can and is taking to foster strong, sustainable growth in the life sciences sector.

More about the Life Sciences Action Summit

Register Now

River Valley Research Corridor Action Summits

The Red River Valley Research Corridor and U.S. Senator Byron Dorgan work in cooperation with leading economic, science and technology-based organizations in North Dakota and the Great Plains region to organize action summits.

Action summits are high-impact conferences that have a razor-like focus on specific research and technology development opportunities in the region. The summits are intended to:

  1. Facilitate learning, networking and collaboration in the region.
  2. Connect with key partners in business and government from outside the region in a highly focused and purposeful manner.
  3. Showcase science and technology-based capabilities and initiatives in the Corridor.
  4. Engage key players inside and outside the region to put a focus on what do we do now and in the future to make the Red River Valley Corridor an epicenter of research, development and/or production in this particular science and technology field.

Previous Research Corridor action summits have focused on hydrogen energy, venture capital, radio frequency identification (RFID) technologies, polymers and coatings, life sciences, animal identification systems and unmanned aircraft systems.

The Red River Valley Research Corridor is an independent non-profit corporation committed to catalyzing and promoting science, technology and engineering initiatives that create new opportunities in the region

Red River Valley Research Corridor Coordinating Center

DeloreZimmermanShot - SmallDr. Delore Zimmerman, President & CEO of Praxis Strategy Group in Grand Forks, Fargo & Los Angeles, California was named to serve as the Coordinator. Delore has over twenty years experience working with companies in technology and information industries, universities and local development groups. Since its founding Praxis has been awarded 8 Small Business Innovation Research Awards.

Praxis Strategy Group
is a partner with the Flint Group.


HatlingFlint wins Olympic Gold Medal Team

By Debbie Morrison, January 11, 2010
US Speedskating

US Speedskating Logo

With only a few weeks before the opening ceremonies for the 2010 Winter Olympics in Vancouver, HatlingFlint has been chosen by the US Speedskating team to implement a social media campaign. The purpose of the campaign is to build a following of fans and encourage fundraising for the sport leading up to and through the Olympic games.

The US Speedskating team is a source of national pride, being the team that has won the most Olympic Gold Medals for Team USA. Some of the legendary Olympic Gold Medalists of the sport include Eric Heiden, Bonnie Blair, Dan Jansen, and Derek Parra. The 2010 Olympic team will once again include medalists Apollo Ohno, Shani Davis, Chad Hedrick, plus Olympic Medal hopefuls Katherine Reutter, Trevor Marsicano, and more.

When the news that Dutch bank DSB, the US Speedskating team’s major sponsor went bankrupt in the fall leaving them without sufficient funds going into the Olympics, Stephen Colbert of Comedy Central’s Colbert Report took up the cause. Within the first few weeks, he has raised over $250,000 for the team. The social media campaign that HatlingFlint is implementing will encourage individuals to lend support to the team with both their heart and finances.

You can follow the US Speedskating team by becoming a fan on Facebook, following them on Twitter, watching them on YouTube and the Colbert Report on Comedy Central.

Go Team USA!

Chad Hedrick

Chad Hedrick

Heather Richardson

Heather Richardson

Happy Holidays

By Josh Hoffman, December 14, 2009

It’s that time of year. Whether it’s the most wonderful, the most hectic, or a combination of both, take the next few minutes to relax and focus on you. You deserve it. Grab a Martini, a White Russian, a Tom Collins or an Old Fashioned (if you are at work, of course skip the drinks…even though it worked in the 1960s) and have a good time.

Cheers!

Cheers!

We wish you and your loved ones a happy Holiday.

Four Generations – One Workforce

By Debbie Morrison, December 2, 2009
Bill. The big baby boomer.

Bill. The Baby Boomer.

How many times have you secretly rolled your eyes at a co-worker? Or battled to get your point across to a room full of people unwilling to listen to your perspective? Do you hate feeling like you’re being micro-managed?

You’re not alone.

Go ahead and blame it on your parents because you’re a product of the generation you were born into!

For the first time in history, there are four generations in the work force. And these players are different than ever before. We have a workforce that is increasingly diverse in age, experience, work styles and backgrounds. This is why understanding generations and how they work is critical. Today’s 25-year-old Millennial worker is not the same as a 25-year-old Generation X worker was 10 years ago or a Baby Boomer 20 years ago. There are distinct differences that must be understood – and appreciated.

Check out where you fall into the generations, and see if some of the traits are characteristic of you.

Tradionalists
Birth Years: Pre-1945
Population Size: 75 million (25% are still in the workforce)
Traits: conservative, fiscally prudent, loyal, faith in institutions, sensitive to minority positions, masters of policy, committees and processes, trust credentialed experts.
Communication style: administrative, policy-oriented, letter of the law, masters of the expert opinion, think tanks.

Baby Boomer Debbie. True to her description.

Baby Boomer Debbie. True to her description.

Baby Boomers
Birth Years: 1946-1964
Population Size: 80 million
Traits: ambitious, idealistic, strong work ethic, highly competitive, multi-taskers, value vision and mission, believe in the importance of personal indulgence over institutional might.
Communication Style: megaphone, brilliant message crafters, good creators of content that aligns to purpose and values with appeal to higher purpose and meaning.

Generation Xers
Birth Years: 1965-1981
Population Size: 46 million
Traits: independent, resourceful, adaptable, value pragmatic, realistic approach to daily life, now-oriented, skeptical, distrust institutions.
Communication Style: independent, not connected to an organization, focused on micro-subjects and personal expression of style work, masters of the internet, blogging and publishing resources.

Alissa, a cusper, is quite tech savvy. She feels right at home between Generation X and Generation Y.

Alissa, a cusper, is quite tech savvy. She feels right at home between Generation X and Generation Y.

Millennial (Gen Y or GenNext)
Birth Years: 1982-2000
Population Size: 76 million
Traits: tech savvy, environmentally conscious, open minded and accepting of differences, socially conscious, value team, cohesiveness and their special mission as a generation.
Communication Style: upbeat, rally together, focused on the activity and approval of their peers, masters of mobile and hand-held devices.

I think the conclusion is clear, awareness is half the battle – understanding the unique traits of each generation and what makes us all different.  So, instead of rolling our eyes about the generation gaps let’s embrace the many benefits of our multi-generational workforce and work together to create a dynamic work environment – but that’s just our opinion as an entitled, lazy, tech savvy Millennials.

So which Generation are you a part of? And what generation dominates your work place?

The co-authors, Brooke and Andrea. Both Millennials.

The co-authors, Brooke and Andrea. Both Millennials.

*Learn more about the generational divide by reading When Generations Collide by Lynne Lancaster and David Stillman.

Past HatlingFlint Interns. Where are they now?

By admin, November 23, 2009

Ever ask yourself “hmm, I wonder what happened to her?” or “where is he now?” Well, we took care of that for you. We asked our past interns a few questions about their internship at HatlingFlint.

The  questions were:
1. When did you intern at HatlingFlint?
2. Where did you go to school and what was your major?
3. What are you doing now?

We did ask them what their favorite thing about interning with us was, but the list was endless.

Andrea Snaza
1. My internship was Feb-May 2009- about 4 months
2. I graduated in May 2009 with a Bachelor of Fine Art, concentration Graphic Design from SCSU
3. Currently working as a Contract/Temporary Graphic Designer at Creative Memories Headquarters- St. Cloud, MN

Keith Clobes
1. My internship was 2007 Jan-Apr
2. Graduated with a B.F.A. Graphic Design from SCSU
3. Currently working as a Graphic Designer / Product Designer for Williams Sound

Trysta Lukach
1. My internship was from May 2009 – End of August 2009
2. I graduated from SCTC with an AAS degree in Advertising Communication and Design and an AAS degree in web design.
3. I am working for Granite City Real Estate as the On-site Resident Manager for Hillside. As for the job pertaining to advertising, I designed a new logo for them and I also do the bimonthly newsletter along with flyers as needed. I do freelance work on the side, including senior pictures.

Amber Osowski
1. My internship was April-July 2008
2. I DID graduate (top of my class) and it was with a BFA in Graphic Design
3. Currently searching for a design job while working as a Universal Banker at US Bank in St. Cloud

Eden Zimny
1. My internship was in the winter of 08/09, 4 months
2. Graduated in 09 with a Bachelor of Fine Arts with emphasis in Graphic Design.
3. I am currently working in advertising at Mimbach Fleet Supply in St.Cloud.  I handle the print ads, some in-store signage, and design and maintain the company web site.

andrea_eden

Andrea and Eden at the Hatling & Flint Circus

We are thankful for our interns over the years. They have helped us with countless projects and, in the process, have hopefully left with an arsenal of skills they can use in all of their endeavors.

St. Cloud area marketers KNOW more.

By Debbie Morrison, November 16, 2009

Keeping up with the rapid changes of online media is overwhelming, and the untapped potential for marketers is down-right mind boggling. That was the subject du jour at the St. Cloud KNOW series seminar hosted by HatlingFlint & Flint Interactive. Over 60 marketers hailing from a variety of industries across Central Minnesota attended the event which was held at the Territory Golf Club Thursday November 5th.

At the conclusion of the three-hour seminar, attendees were all a buzz about the many ways they may be able to expand their marketing initiatives into the ever-expanding digital world. Among the many questions asked of the three presenters, one of the most frequently asked was “can we get a copy of the presentation slides?”

The answer, of course, is absolutely! And here they are for your viewing enjoyment.

We also felt you had to see this video, again and again. Now, don’t blink.

 

Who was on the agenda? We had three great panelists.

Eric Piela, Automated Marketing Strategist for the Flint Group, is an expert in automated marketing, a remarkable, automated method for capturing and nurturing sales leads.

Tony Franklin, the Director of National Sales for Undertone Networks – and industry-leading online network that helps agencies target consumers with interactive, rich-media advertising.

Josh Lysne, Digital Media Strategist for the Flint Group, guided us through what is happening in new media marketing.

KNOW_HF

Over the course of the next few months, our blog will address some of the questions asked by participants at the session. So be sure to check back often, and a hearty thank you to all who attended.

Do u luv or h8 txting?

By Josh Hoffman, November 9, 2009

The advent of mobile technology gives marketers the opportunity to reach target audiences with a very personalized message, any time of day, delivered right into their hands. But the tool is not without controversy. Concerns have been raised about the impact of frequent texting on literacy and the English language.

txt msging has now bcome a freq used mode of comm among the young peeps. u can stay connected w/ ur bffs round the clock & on ur own terms. u can send a msg whnevr u want & u can  ignore a msg rec’d or rply 2 it when u feel like it. w/ such a small space 2 write ur txt, words r reduced down to abbrevs or symbols. while this is eff 4 txt msging, the habit of using txt lingo is moving byond the mble device & is used in evryday writing. so the ? is this – is txting ruining the English lingo? lol

Critics claim text messaging has reduced the art of the written word to the literary equivalent of vanity license plates—clever, but gimmicky and trite. In our haste to communicate quickly, speed triumphs over syntax, punctuation is disregarded, emotions are misinterpreted, and the search for the perfect word completely abandoned. We are faced with no less than the destruction of the English language. Forever. A tragedy as profound as the prose of Shakespeare himself (who, btw, happily made up thousands of words).

Others—including some linguists—are less alarmed, pointing out that language, and the rules governing how we use it, have continually evolved to reflect how people communicate, and rightly so. Still others go so far as to say texting actually makes younger people better communicators, contending the more children use language, the more verbally skilled they become. In fact, studies have found no evidence that online language is degrading other aspects of language.

Is this controversy a linguistic tempest in a teapot? What do you think? Do you believe texting is ruining the written word?

Text: MOBILE to: 38681 Once you text MOBILE to 38681, you will receive a reply with that very question.

Check back to this post and we’ll let you know the consensus.

So, after a week of responses here is the consensus: 8 feel that it is ruining the language and 13 feel it is not. If u took the txting surv on the phone, the correct answer is: “At the rate that texting is growing, we are not gonna see this new language go away soon!” But I have to include some of these wonderful responses. “Good grief, I was wrong, it is ruining the English language.” “blah, blah, blah texting is growing…blah, blah, blah. apparently I am not txt savvy.” “I know I sound like a neanderthal, but if illiteracy is in vogue, I’m happy to look like a bafoon!” “Can’t translate. Point made.” “OK then.”

Your carrier might charge you for the text message, and no, we won’t sell your phone number to anybody. It will only be used for this survey.

How to fall in love with Twitter

By Debbie Morrison, November 2, 2009

I was first introduced to Twitter about two years ago when someone invited me to join, so I did. I took a look around, didn’t understand it, ignored it and eventually just completely forgot about it. Another year goes by and suddenly Twitter is a household name. Friends, celebrities, TV stations, businesses, you name it, are all agog about Twitter. So I decided to dust off my old account and give it another try.

I hated it.

But because so many people loved it, I was determined to figure out why. So I asked my 12 followers at the time, “what is the key to liking Twitter?” and this is what I learned:

Follow your passions – This is by far the most important thing to do. Start by searching for and following people who have like interests as you. For me, those interests include organic farming, bee keeping, cross country skiing, food, art, and anything to do with the outdoors.

Read the posts of others – Perhaps you don’t know what to say. That’s ok, because others have a lot of interesting things to say, so just enjoy the thoughts and comments that they are offering. I found that by reading what others had to say was the best way to learn how to use this tool.

Be interesting – Rather than just giving a report about what you ate for supper, share your thoughts, comments about events, photos, or links to articles that you think your followers would be interested to know. My PBJ sandwich report wasn’t nearly as interesting as the number of bee stings I got in the apiary that day.

Have conversations – If you need advice, ask your followers for help, or share your own insights with those who are seeking info that you may know. I discovered this benefit one day when I had a concern about a pest on one of my crops. I posed the question to my organic farmer friends on Twitter and instantly received some great advice – from all over the world. I also learned that there is no grey area on the issue of eating brussel sprouts, but that’s another story.

Be yourself – Relax, let your personality shine through and don’t try to force yourself to be someone different online than the person you are at home. I started to just think about my twitter posts as being a comment I would say to a friend who might be sitting right next to me. That gave me a perspective, and helped me to be, well…. just me.

When I first met Twitter, it was not love at first sight. But over the course of several months, after giving it a chance, my relationship with Twitter has begun to blossom.

Now I’m starting to fall in love with it.

xoxo,
@SapsuckerFarms

Stop wondering. Start Knowing.

By Josh Hoffman, October 29, 2009

know_header

Remember to register by Friday, October 30th for the KNOW Digital Marketing Seminar! There is
no cost to attend but registration is limited.

Finding your customers in the digital maze
Thursday, November 5th, 2009
8:00 a.m. – 11:30 a.m.
Coyote Moon Grille/Territory Golf Club – lower level
St. Cloud, MN

For more information visit: www.hatlingflint.com/know

Learn about proven, measurable methods you can use to integrate marketing efforts with your
customers’ digital lifestyles. We’ll show you how to harness the potential of digital media by
putting your brand in the right place at the right time and getting your audience  to act.

know_footer

Deadline for the end of the world has been extended

By Debbie Morrison, October 26, 2009

d_day

December 21, 2012, is the deadline when the world is coming to an end. However, there appears to be a little wiggle room here. Evidently the Mayans, who are credited with “publishing” this deadline, have added an asterisk to that date, explaining there is a lot more to the story.* It seems Hollywood has added some drama. Go figure.

aztec calendarBut the drama that comes with meeting deadlines is very real. And there are many days where it becomes obvious that some of these deadlines are just not going to be met. It’s at that point in time when we learn the difference between “published” deadlines and “real” deadlines.

Published deadlines are very valuable. They help us set goals, get organized and establish milestones that need to be reached along the way. But even our most well-thought out plans can hit a snag, or time suddenly passes by and before you know it, that published deadline is no longer possible to achieve. When this happens, anxiety begins to set in, co-workers get crabby, mistakes are made and there is unhappiness everywhere. But this situation also opens up opportunities, and that’s when real deadlines are set.

Real deadlines force everyone involved to stop and reevaluate what really needs to be done and how the team can pull it off. The previously discouraged team is re-energized, united for a common purpose and mobilized to accomplish the seemingly unattainable task at hand. Together, they work smarter, use their creative talents to employ unconventional problem-solving techniques, and, in the end, have a huge sense of accomplishment and reason to celebrate a job well done.

Publishing deadlines is great and always the preferred means by which to reach a goal. But deadlines will be missed and when that happens, it doesn’t mean the goal cannot be achieved. Just figure out what really needs to get done and work smarter – together. Then enjoy life and don’t worry about it. After all, it’s not the end of the world.

So, what are you planning to do on December 22, 2012?

*For more about the end of the world see MSNBC http://ow.ly/vH93


Aztec calendar photo credit courtesy of Santa Fe College