Posts Tagged ‘Flint Group’

Tuned in to Twitter | Flint Group Writers on the value of tweeting

By Elizabeth Hansen, June 14, 2011 | Comments

The first reports of Osama bin Laden’s death? Twitter.

Some shared the news unknowingly, like an IT consultant:

sohaib small normal Twitters Newest Celebrity: Sohaib Athar aka @ReallyVirtual Who LiveBlogged The Osama Bin Laden Raid Thinking It Was A Helicopter Crash@sohath ReallyVirtual

 Helicopter hovering above Abottabad at 1AM (is a rare event).

 

Other tweeters were in the know, such as Donald Rumsfeld’s former Chief of Staff:

Keith Urbahn @keithurbahn

So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.

 

Intentional or not, these tweets show the power of this social media platform.

twitter

Amidst the bin Laden events, the Flint Group Writers were spending a month focused on Twitter, specifically looking to intricately understand the medium and harness its power for our clients and their goals. We found ways to share and enhance our personal and professional interests, from Macs to fringe music to games-in-progress sports action. We see Twitter as a good place to interact with other marketing communications professionals, including media outlets. We understand how Twitter can allow organizations to provide more attentive customer service. Several writers now turn to Twitter first for news, from local happenings in rural areas to major international developments that may affect our clients. Many writers now follow and interact with professionals who will boost Flint’s service to clients. A few are just looking to vent about their favorite sports teams. And all of us are on the prowl for opportunities in and around Twitter that will benefit our clients.

Do you tweet? Personally and/or professionally? What are your Twitter experiences? We always like to from you.

Entrepreneurs – Compete Today for National Acclaim and over $1MM in training and startup services

By Dave Roby, May 13, 2011 | Comments
Cleantech Open Banner

Are you an Entrepreneur? Compete for national acclaim and over $1 million in training and startup services

North Central Newsletter, May 2011

In This Issue
Alumni Update
Sponsor Corner
CTO & Partner Events
Volunteers Welcome
About Us
Important Links

Thank You Sponsors!

Featured Sponsor of the Month
PSB new image
Cleantech Open Success Stories make News Across the County



Wells Fargo Increases Committment

Hurry!  Deadline for the 2011 Program is May 24!

For more info, join Today’s, May 12th, Applicant Webinar HERE

Since it’s original 2006 launch in Silicon Valley, The Cleantech Open has supported over 460 cleantech companies and helped Alumni raise over $300 million in external capital.

In 2010, the organization launched its first program in Middle America and continued this success by helping all North Central finalist companies secure funding within 6 months of graduating from the program.

Now, with less than two weeks until the 2011 application deadline, Cleantech Open North Central is in the final push to find it’s next entrepreneur success stories.

If you are a cleantech innovator, please sign up today to enter the program and compete on this unique national platform for over $1 million in training, cash and start-up services. If you know someone you think might be interested in participating, please share this information with them today. Here are the general categories we are accepting applicants for:

· Air, Water and Waste

· Energy Efficiency

· Renewables

· Smart Power, Green Grid, Storage

· Transportation

· Green Building

If you would like more information or assistance in preparing your initial submission, please RSVP and join us today, May 12th for the Application webinar at:

http://www.cleantechopen.com/app.cgi/events/400/view

The 2011 Application deadline is May 24th, so get started today at:

http://www.cleantechopen.com/app.cgi/content/competition/business/index

Also, we are excited to announce a new benefit for 2011 Applicants, the potential access to Autodesk’s Design Suite Ultimate 2012! Here is the scoop:

**The Cleantech Open, in collaboration with Autodesk, is pleased to present an exclusive offer for Cleantech Open Semi-Finalists. The Autodesk Clean Tech Partner Program will provide a full commercial software license of the new Autodesk® Product Design Suite Ultimate 2012 at no cost (up to $10,000 value) to all semi-finalists who attend either the East or West Coast Academies. Autodesk staff will also be on-hand to provide free, onsite training during the Academies.

In terms of benefits for all participants, each company will receive written feedback from expert judges, exposure to investors, and complementary access to attend and exhibit at the year-end North Central Awards Gala and Trade Expo on October 6th.

For those that advance to the Semi-finals, there is a broader list of benefits including a personalized media plan, participation in Cleantech Open’s reknown bootcamp Academies in Silicon Valley and/or Boston, and complementary access to the Alumni program which includes a 3-part investor series that puts you in front of top VC, Angel and corporate investors from around the country. For more information, download this flier and glance at page 2: 2011 Applicant Recruitment Flyer.

We look forward to helping you crystallize your business strategies, drive innovation, acquire early stage investment, create jobs, and learn a more sustainable way of doing business. Join the Cleantech Revolution today!

Sincerely,

Justin Kaster

Regional Director, North Central Cleantech Open

Cleantech Investment Banking, Cherry Tree, LLC

Alumni Update – A Word from Xolve
xolve
Following the 2010 National Cleantech Open Finals, Xolve closed a $2 million Series ‘A’ round just before Christmas.  The funding included two strategic investors in the chemical and energy storage segments and three institutional funds.

Xolve’s technology is based on a discovery in the material sciences that allows the Company to make nano particles soluble for the first time.  The insolubility and tendency to aggregate that has been characteristic of these particles has impeded their use in practical applications by destroying their potentially super properties, properties that derive from surface area.  Clumping and insolubility also make these particles expensive to produce and difficult to apply. Xolve’s technology returns surface area to nanoparticles and with that surface area the super performance characteristics these materials have been expected to possess.  Also, by being able to place these materials in true solutions for the first time, Xolve can apply them in liquid phase at standard temperatures and pressures (as opposed to plasma temperatures and high vacuum).  Through these processes Xolve is hoping to reset the unfavorable price/performance equation that has retarded the wide adoption of nano materials.

With investor funding, the company is now hiring and performing proof-of-concept work in the areas of composites, coatings (especially transparent conductive coatings), and energy storage.

Just prior to the National Cleantech Open finals in November 2010, the Nobel Prize for physics was awarded to the discoverers of graphene, one of the nano materials that Xolve is working with.  The company added to its Nobel connections by hiring Dan Colbert, Ph.D. to head business development.  Dr. Colbert was one of the founders with Richard Smalley of the world’s first carbon nanotube company.  Richard Smalley won the Nobel for the discovery of carbon nanotubes.  The company has hired five other scientists since January.

In the composite area, Xolve is doing work to demonstrate the weight reduction and strength increase resulting from mixing the company’s graphene formulation into polypropylene composite.  This work is being done in conjunction with one of the automotive manufacturers and is still in process.

In energy storage, Xolve’s lithium ion battery formulation has been shown to have a 40% increase in energy density over the standard formulation.  In coatings, the company has been able to coat substrates with a wide range of metal oxides at standard temperature and pressure. Xolve is working on achieving coatings of these materials through low temperature, standard pressure applications of the materials while still maintaining excellent conductivity and other desired attributes. Success in attaining this goal will have significant implications in architectural glass, solar cells, solar panels and lighting.

By the end of 2011, Xolve hopes to have secured initial partnerships in its target market segments and to have determined with specificity how it will participate in the value chain of these industrial segments. The Xolve web site is currently being revamped, but feel free to contact John Biondi, President, CEO, at Biondi@xolve.com.

Sponsor Corner Features Padilla Speer Beardsley

Padilla

Every organization needs effective communications to achieve its business goals. This is especially true for new or complex products and services – such as emerging and clean technologies and sustainability. It’s important to understand what motivates people vital to your success, and then create conversations using the right messages and the right channels to compel your audiences to take action in your favor.

For many companies, clean technology solutions and initiatives have become core business drivers. With an increasing focus on the health of the planet, the future sources of energy, and the economic and social needs of local communities, consumers and business customers are looking at companies to deliver cutting-edge solutions that address these issues.

Padilla Speer Beardsley is an integrated communications firm that helps organizations build and protect brands and reputations. We’re grounded in the art and science of corporate communications, investor relations and marketing communications, and we’ve expanded to provide clients with a full suite of creative and interactive strategies for maximum impact.

We are proud to be a founding sponsor of the Cleantech Open North Central. Learn more about Padilla at: www.psbpr.com.

Mark Your Calendars!

The Cleantech Open North Central Region continues to add events and update our calendar. It includes our events plus relevant events from our valued partner organizations that may be of interest to our Cleantech Open members. Below is a list of key events for the next two months.

The past two months have been incredibly successful and would not have been possible without the support of our many partners and sponsor organizations. The long list of partners and sponsors that helped put on recent events includes: TiE MN, Great Plains Institute, UMN IREE, The Collaborative, South Dakota Office of Commercialization, South Dakota Governors Giant Vision Contest, IDED (Iowa), DMACC, Iowa Central Community College, MHTA, Mojo, Faegre & Benson, Enerjyn, Iowa State University Extension-Community & Economic Development, Entrepreneurial Development Center, Iowa Western Community College, Lee County Economic Development, UNI’s NABL, TechWorks, Hellman, Iowa Lakes Corridor and Greater Cedar Valley Alliance & Chamber, Innovate ND, BioBusiness Alliance of MN, NDSU Research Technology Park, UND Center for Innovation, Marketplace for Ideas, Minnesota Angel Network, Wisconsin Entrepreneur Network, WI Department of Commerce, WARF, University of Minnesota (School of Business, Technological Leadership Institute, Entrepreneur Center), MNSU, IRETI, SMIF, MN DEED, MN SBDC, Red River Valley Research Corridor, the Minnesota Cup, SBIR/STTR (WI, MN, SD), AMEC, Minnesota Chapter of USGBC, City of Minneapolis, and City of Saint Paul.

For reference, here is a sample set of presentations from one of these recent events put on with the support of UMN IREE: http://blog.lib.umn.edu/ione/iree/2011/04/watch-north-central-clean-tech-open-briefing.html.

North Central Cleantech Open Events

Thursday May 12, 2011

TODAY! – Cleantech Open Application Webinar 3:50 PM to 5:30 PM CDT

Have your company, but not sure how to navigate the application process? The Cleantech Open will be conducting an application webinar for the 2011 program accessible anywhere nationwide. For more information and to register visit: http://www.cleantechopen.com/app.cgi/events/400/view

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Tuesday, May 24

DEADLINE – All 2011 Cleantech Open Program Applications Are Due!

Submit your applications on line until 11:59 p.m. For information, guidelines, resources, and help visit: http://www.cleantechopen.com/app.cgi/content/competition/business/how_to_enter

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Wednesday June 15, 2011

North Central 2011 Program Semifinalists Are Announced!

North Central Partner Events

Tuesday, May 18

Wisconsin Innovation Network Meeting, Appleton, WI

Learn how entrepreneurs and companies can work with the Wisconsin Alumni Research Foundation (WARF) and access its portfolios of technologies available for licensing. For more information and to register visit: http://www.ocr.wisc.edu/calendar/?ID=39641

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Tuesday, May 24

“Energy for Defense: Business Opportunities in Energy Technology”, Minneapolis, MN

Learn more about numerous business opportunities surrounding energy technologies from the Department of Energy, Department of Defense, Prime Contractors and other successful companies. For more information and to register visit: http://events.r20.constantcontact.com/register/event?oeidk=a07e3nm3swv7ad73b5a&llr=ixdu6ubab

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Wednesday, May 25

Wisconsin Cleantech Network Forum, Madison WI

This is an opportunity for Cleantech entrepreneurs and professionals to network with one another, discuss challenges and the resources they need to succeed. For more information and to register visit: http://www.ocr.wisc.edu/calendar/?ID=36578

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Wednesday, May 25

Green Roofs Workshop, St. Paul, MN

Attendees to this Minnesota Chapter of USGBC event will review the Design Strategy, Vegetation Selection, and the Installation implementation through an Integrated Design and Delivery process between three (3) different companies. For more information and to register visit: http://www.usgbcmn.org/event-detail/?id=342

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Thursday – Friday, June 2-3

Unmanned Aircraft Systems Action Summit, Grand Forks, ND

Leading experts, industry leaders, and federal policy makers speak on a range of topics including use of remotely piloted systems within the national airspace, FAA test sites and restricted airspace, and UAS training, simulation and intelligence. For more information and to register visit: http://economicdevelopmentnews.areavoices.com/2011/04/11/uas-action-summit-june-2-3-in-gf-registration-now-open/

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Tuesday – Wednesday, June 7-8

2011 Wisconsin Entrepreneurs’ Conference, Milwaukee, WI

The Entrepreneurs’ Conference is one of the Midwest’s premier networking and hands-on events for entrepreneurs. Business leaders, investors and others make connections as they learn how to crack into today’s emerging markets. For more information and to register visit: http://www.wisconsintechnologycouncil.com/events/ent_conf/

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Sunday – Tuesday, June 19 – 21

Cleantech 2011 Workshop & Action Summit, Grand Forks, ND

The Red River Valley Research Corridor and the Sunrise Education and Research Program will sponsor a unique combination of events designed to foster and promote energy-related research and development centers. For more information and to register visit: http://www.theresearchcorridor.com/sunrise/program.html

We Continue to Recruit Professional and Student Volunteers

The lifeblood of the Cleantech Open is the fantastic, highly qualified professional and student volunteers that drive the program, train and advise our companies and bring a general passion to support cleantech entrepreneurs in the quest to succeed.

Volunteer benefits include an opportunity to meet and network with top companies, industry experts, representatives from top corporations, and other professionals in the clean technology and entrepreneurial industries.  For anyone interested in learning more about these opportunities and to use your special skills to work for a great mission, there are a few basic ways to volunteer in the Cleantech Open, including:

  • Program Committee Member: join one of our 15 different committees responsible for developing programs and strategies for the year-long regional and national program
  • Mentors: work with participating companies to provide advice on improving their business plan investor pitch, sustainable business practices, and helping them establish the right connections.

We also actively develop sponsorship relationships and partnerships with corporate, public sector and NGO organizations throughout the year. To find out more about these opportunities, please email us at nc_partners@cleantechopen.com.

Click the links below for additional information:

About Us

Cleantech Open is a catalyst for cleantech innovation across 6 categories: Air, Water, Waste, Energy Efficiency, Green Building, Renewable Energy, Smart Power and Storage, and Transportation. With presence in over 25 states in 2011, we are the world’s largest small business incubator and competition for clean and green startups and a network of networks in the world of clean tech.

Past successes include: Xolve (WI), Earth Clean (MN), Silicon Solar Solutions (AK), New Water (MN), Adura Technologies (CA),  BioVantage Resources (CO), Cool Earth Solar (CA), EcoFactor (CA), Puralytic (OR), OnChip Power (MA) and GreenVolts (CA).

The Red River Valley Research Corridor Coordinating Center
is run by Praxis Strategy Group – a Flint Group sister company www.praxissg.com

National Experts and Federal Officials to Speak at Unmanned Aircraft Systems Event

By Dave Roby, May 5, 2011 | Comments
Red River Valley Research Corridor

Red River Valley Research Corridor

(FARGO, ND) With unmanned aircraft systems, or remotely piloted aircraft, increasingly being viewed as a major component in the next generation of aerial war-fighting and commerce alike, the Unmanned Aircraft Systems Action Summit “UAS 2020 – Looking to the Future” presented by honorary co-hosts U.S. Senators Kent Conrad and John Hoeven in collaboration with the Red River Valley Research Corridor, will look at initiatives and programs that directly relate to the emergence of UAS in addressing issues and concerns on a national and international level.

Kicked off by AUVSI Executive Director Michael Toscano, the Summit will provide key insight by industry giants including Northrop Grumman, General Atomics, and General Electric, the Summit will provide stakeholders and industry partners alike with high level information about emerging trends in mitigation efforts, sensor use and applications, maintenance issues and initiatives related to UAS access to the National Airspace and overviews of current platforms and projects that impact the ability of UAS to make an impact in our everyday lives.

Military and Homeland Security program overviews will be presented by Col. James Gear, the Director of USAF RPA Task Force and Maj. Gregory Fortier, leading the US Army Aviation Flight Test Directorate, and the Department of Homeland Security. Insight to the recent FAA Reauthorization – and information about the (potential) development of test sites for accessing the national airspace will presented by FAA regulatory and air traffic experts Richard Prosek and Dean Fulmer (invited).

“This summit will highlight the extraordinary initiatives being pursued by individual companies, university research centers, local government, and the federal government to advance the unmanned systems industry. There is a lot going in North Dakota and Minnesota which has positioned the region to become a hub of UAS activity.” said Delore Zimmerman, Executive Director of the Red River Valley Research Corridor.


Registration and more information regarding the event can be found on the Web by visiting www.theresearchcorridor.com/

The Red River Valley Research Corridor Coordinating Center
is run by Praxis Strategy Group – a Flint Group sister company www.praxissg.com

You are invited to attend the Cleantech Open Business Competition Briefing – April 21

By Dave Roby, April 7, 2011 | Comments

CTO is the world’s largest cleantech business competition and entrepreneur incubator created to find, fund and foster entrepreneurs with big ideas.  It offers entrepreneurs MBA quality training, CEO mentors, seminars and clinics, investors pitch and feedback, and more. CTO has:

  • Helped to raise $300 M for 100 firms since 2006
  • All 4 North Central CTO Finalists in 2010 have received funding
  • CTO funding amounts range from $100,000 to $30 Million
  • 80% of participants remain economically viable today
  • More than 2,000 new clean technology jobs have been created.

Focus areas:

  • Renewable Energy
  • Energy Efficiency
  • Green Building
  • Air, Water & Waste
  • Transportation
  • Smart Power

Visit:www.cleantechopen.com

Calling All Entrepreneurs – Innovators – Economic Catalysts to a

Cleantech Open Briefing
April 21, Grand Forks, ND


Cleantech Open in the North Central Region is in search of entrepreneur applicants for this year’s competition, company mentors, judges, and partners.   Attend our briefing luncheon in Grand Forks on April 21 to find out more about CTO and how to participate.

The North Central Region Cleantech Open Competition in conjunction with the Red River Valley Research Corridor, Innovate ND, NDSU Research & Technology Park, Marketplace of Ideas & the UND Center for Innovation.

- APPLY, NETWORK & CREATE NEW COLLABORATIVE PARTNERS -


When: Thursday, April 21, 11:30 AM -1:30 PM
Where: UND Center for Innovation, Grand Forks, ND
Phone: For information, call Dave Roby at 701-499-2111
Cost: Free, lunch included
Email: dave@theresearchcorridor.com
Directions: Directions to the Center for Innovation
Registration: Registration

Praxis Announces ~ Praxis Africa

By Dave Roby, November 6, 2010 | Comments

Praxis Africa Logo

Praxis Africa
Praxis Africa is an agricultural enterprise development & rural community development enterprise headquartered in Accra, Ghana. Praxis Africa works with leaders and entrepreneurs in business, communities and government to develop and implement action-oriented development initiatives and business ventures.

Our approach focuses on understanding the assets and strengths of a business or community – then helping to build the relationships and networks necessary to get things done.

• Working with farmers to identify and reach markets for their products.
• Working with traditional leaders and government agencies to achieve local sustainable development.
• Working to source equipment, machinery, expertise and capital to improve productivity and profitability.
• Working with farmers and agri-business to tell their story.

Praxis Africa is allied with Praxis Strategy Group and AdFarm in the United States and Canada. The two companies share ownership and have a long relationship of working together on agricultural and rural-focused development and strategic planning initiatives.

Praxis Strategy Group is a partner with the Flint Group

Don’t just dabble in social media, get to KNOW it

By andrea.lindell, October 18, 2010 | Comments
IMG_2768

Bill introducing Josh and Libby at the 2010 HatlingFlint KNOW event.

As big of a deal as it has become, social media remains a mystery to so many of us. We pretend to know what we’re doing when we post a status update, a link to a favorite blog, and press “like” once in a while on Facebook. But, navigating Facebook is just the tip of a giant iceberg.

Do you know how many characters are in a Tweet? How many friends does the average Facebook user have? What percentage of companies use LinkedIn as a recruitment tool? Every minute, how many hours of video are uploaded to YouTube?

Some of the answers are shocking, others are just no brainers. Attendees of our KNOW event on Thursday, Oct. 7 at Territory Golf Club got these questions answered and so much more. Our topic again this year focused on social media: blogging strategy and the importance of Facebook. Our presenters Libby Hall, New Media Strategist, and Josh Lysne, Digital Strategist, both with the Flint Group did an awesome job.

Two hours flew by with some pretty frantic note-takers burning a hole through their notebooks. We failed to remind them that a copy of the slides would be available. Ooops! We remembered and reminded everyone that the slides will be available for download.

Many of our attendees expressed interest in a “How to create a LinkedIn strategy” seminar. We’ll be posting information on this event as we make plans. Don’t forget to check back.

By the way, there’s 140 characters in a Tweet. The average Facebook user has 130 friends. 80% of companies use LinkedIn as a recruitment tool. And, 24 hours of video are uploaded to YouTube every minute.

IMG_2727

Josh speaking to those eagerly awaiting golden nuggets of information.

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Libby explains how Facebook and contests can lure someone in...we got you with our contest, didn't we?!

It’s All About Asking Why

By Alan Josephson, August 16, 2010 | Comments

Every couple months I remind myself to watch this video. I use it to help refresh my thinking and be inspired about the work I do. I hope the video has the same effect on you and helps you ask the question why.

Simon Sinek has developed an inspirational leadership philosophy called the “Golden Circle.” The video below is from a conference he spoke at in 2009 where he explains the Golden Circle in depth. The basic premise is that in today’s world, people tend to come at problems or develop products with a tactical approach, or just telling us “what” they are selling. Simon shows us some relevant examples from throughout history, from The Wright Brothers to TiVo. I highly encourage you to watch the 18-minute video and then think about the why in everything that you are involved in.

 

I would love to hear your thoughts on the video.

Generating Ideas is a Journey

By admin, August 10, 2010 | Comments

When I was asked to write a blog for the company website, I thought it would be an easy task. After years of writing marketing messages, it didn’t seem like it would be that difficult to put what I do into a few paragraphs. How does that line about famous last words go again?

I’d like to lie and tell you that this is the first time I haven’t been able to think up something great to write, and that I’m some kind of playboy millionaire jetting off to Spain this weekend, but it would be all lies. Since the best advertising is grounded in the truth, I’ll readily admit that I’m engaged in three completely different cases of writer’s block as we speak. Fortunately, this has become such a regular occurrence that I’ve developed some confidence in working around it—emphasis on the “work” part because getting to any great idea takes time.

When I’m stuck, I tend to go into Jack Kerouac writing mode where I type and type nonstop until I get somewhere I like. Other people I know get out of their funk by hanging all their work up on a corkboard, then coming back to it a couple of hours later with a fresh perspective. While I wish I could give you the definitive answer as to what to do when you’re stuck, the reality is what works for one person may not work for somebody else.

In the end, coming up with an idea is a lot like a giant game of hide and seek. There are infinite ideas out there somewhere. You’ve just got to keep pushing yourself to find them. Sometimes they’re right in front of your face. Sometimes they’re camouflaged and hiding right in front of your face.  The key when you get frustrated in looking for one is to not get frustrated. If you put in the time, you’ll find dozens of ideas, and one of them is bound to be good.

People Hate Advertising

By admin, August 3, 2010 | Comments

Okay, you must be thinking, “My God! This ad guy is off his rocker!” But, before the powers that be pick up the phone to call HR, allow me to explain.

We are constantly inundated with advertising that annoys us, as it is obviously trying to separate us from our wallets. You don’t have to be on Times Square or the Vegas Strip to be suffocated by it. Radio ads seem to turn up the volume on their own. The surprise flyer on your windshield stops your heart for a second because you think it may be a parking ticket. Credit card offers appear like they are actually important. SPAM mail. Door-to-door sales. It comes at us from every direction.

Times Square Parade

However, why is it that people watch the Super Bowl in anticipation of the TV spots? Even water cooler talk sometimes starts with, “Did you see the ad about the …”

When advertising entertains and feels relevant, it piques our attention. Good advertising flows with our daily lives to the point we don’t realize we are being sold to. It almost feels natural.

Now that I have made my point, perhaps it is appropriate to change the title of this posting. Because, the truth is this: PEOPLE HATE BAD ADVERTISING.

Get Your Social Media Operations Act Together

By Josh Lysne, July 28, 2010 | Comments

When it comes to creating a social media strategy, there is one, often overlooked piece of the puzzle that falls through the cracks. The who is doing what piece of the puzzle.

I work with clients to create communication plans and digital strategies that usually include some form of social media. I often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.”

Who’s Doing What?

Digging deeper into the failure, many times it is because the business did not understand who is doing what. The blog was a failure because posts were not written on a regular basis. The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As my colleague Jay Baer preaches, social media is not about collecting names, it is about activating your fans. That can only happen if you know who is doing what.

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately:

  • If you are blogging, create an editorial calendar. You don’t need to know the what, just the who and when.
  • Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time.
  • If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction.
  • If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener.
  • If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it?
  • If you have a Facebook page, know who is responsible for engagement. Who is responsible for adding content? Photos? Videos? It might be different people for each task.
  • Who is monitoring social spaces where you don’t currently have outpost? There are tons of free and paid tools out there that help you to monitor the conversations taking place.

Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. Hopefully it will help you figure out who is doing what.

Social Media Responsibilities Worksheet