Posts Tagged ‘apps’

Feeding our app-etite

By Ken Zakovich, June 7, 2010 | Comments

Apps are huge right now—as in asteroid-plummeting-to-Earth huge. They started on phones, and have quickly expanded to televisions. Who knows where they’ll wind up next? The reason for their popularity is well, simple. Meaning they’re simple to use and help simplify tasks like finding a restaurant or keeping up on the latest news. Companies are developing more than just useful programs. They’re finding new ways to market their business in an organic way.

For example, let’s say the brand is Miracle-Gro. Wouldn’t an app that reminds you to water your plants be helpful? Yes, and it would illustrate that the company cares about the health of your plants and how happy they make you feel. It helps position Miracle-Gro as an expert in plant care. And while the app should only be about watering plants, if you wanted to go further, then Miracle-Gro has a website, products and answers for you.

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Do apps like MasterCard’s ATM Hunter, Weber’s On the Grill, Vans Hub by Genwi LLC, or myStarbucks need to exist? Absolutely, and they should be the best in their category. The consumer can be engaged anywhere, not just in your store or when using your product. They are now actively sharing in an experience when they need you. This is a big payoff because it is hard for customers to let go of brand relationships when they become connected in new and emotional ways.

Alissa Pesta’s Value to Facebook: $131.60

By Alissa Pesta, February 12, 2010 | Comments

To market the publication of the book Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, StudioE9 created the Viral Loop Facebook app that uses an algorithm of the following computations to calculate your monetary value to Facebook:

1) Facebook’s dollar value   2)  Your level of activity   3)  The number of, and activity of your friends

Proving the meaning of his book, the author Adam L. Penenberg wanted to place a dollar value on social-network activity. The more active you are within the application, the more you are worth to Facebook. It’s like picking up quarters on your way to a party. It drives the user to accrue social worth while increasing brand awareness. For every user that clicked on the ad within in the app, 13% purchased the book.

Picture 52

Compare yourself to Michael Jackson and Ashton Kircher by viewing the real-time feed of social elites at Fast Company.

For more information:
How much are you worth to Facebook? by Adam L. Penenberg
 

Six iPhone Apps I Can’t Live Without

By admin, November 9, 2009 | Comments

The iPhone is obviously gaining popularity and market share, so my guess is at least half of the people reading this post already have an iPhone. If you have an iPhone, you know how many great apps there are out there, but it can be hard to find the great ones that you will really use. If you don’t have an iPhone, this might just give you the push you need.

Now, after having the iPhone for just four months, it’s hard to picture living without it.  Below I have laid out my top apps; the ones that I would have trouble living without or that really just make my life easier. One of them is a paid app, but the rest are free.

Pandora Internet Radio

Pandora App

Pandora is such a great service, and the iPhone only makes it better. You pick a song, album or artist and Pandora builds a personal radio station around it. Then just give songs thumbs-up or thumbs-down to help fine-tune your station. This free app makes it easy to listen to your music from anywhere. It even works great over the EDGE network, if 3G hasn’t come to your area yet. Now I just wish I had an auxiliary port for the stereo in my car, and then I’d be set!

NetNewsWire

NetNewsWire

RSS Feeds are very much a part of my daily life, and are the main way I get news. I really like being able to use a desktop RSS reader when I’m on my computer, but I wanted the ability to sync which feeds I have already read between devices. When I’m on my iPhone, I don’t want to have to go through hundreds of feeds that I’ve already sorted through on my computer. NetNewsWire solves the problem for me. It has created both a desktop RSS reader and a free iPhone app that both sync through Google Reader, so you have the most up-to-date listing of your feeds from anywhere. The app makes the text very easy to read, send to a friend, view in the browser or save to read later.

Dropbox

dropbox-icon

Dropbox is a web service that I’ve fallen in love with over the past few months. By creating an account via http://www.getdropbox.com, you can have any data you choose synced across multiple computers, as well as having a copy in the Internet cloud to view or download from wherever you are. The free Dropbox iPhone app extends the service to your iPhone, where you can view all your files and save your favorites onto the iPhone for offline viewing. The iPhone app is free, and Dropbox offers a 2GB account for free; otherwise you can upgrade to 50GB or 100GB for $10 or $20/mo.

Vlingo

vlingo

Vlingo is my go-to app for finding anything around me. The voice command functionality allows you to search maps for local businesses, perform Google searches, call a contact, or even update your status on social networking sites without typing a thing. My favorite feature is the maps section. After saying the business name and city, it loads Google Maps to show your current location, and places a pin on the map representing the business. From there you can call the business, view their address or get detailed directions on how to get there. This is probably the app that I use the most often, and best of all it’s completely free.

Flixster

flixster

Flixster is my favorite movie app. You can browse movies by new releases, coming soon, box office, DVD, or just search for a movie, actor or director. You can also view theater listings and watch movie trailers. Two of my favorite parts are that you can see the ratings from http://www.rottentomatoes.com and you can also add movies directly to your Netflix queue. Overall it’s a great free app.

Grocery IQ

grocery-IQ

Last but not least is Grocery IQ. This app will eliminate the need for you to ever have a written-out grocery list again. You can easily maintain lists for multiple stores, and the app will automatically organize your lists into the aisles you go to in the store. The app also keeps track of prices, so you can see what your bill is going to be before you even leave the house. It’s a pretty great app, but the only downside is that you have to pay $0.99 for it. From my experience though, you’ll easily make that up in savings by using the app to figure out the cost of your weekly runs to the store.