Social media can accomplish a lot. Solve customer service issues. Provide insights. Forge connections. Identify opportunities. And, we now know for certain, help sell tickets and definitely increase awareness.
In partnership with UND Fighting Sioux Athletics, SimmonsFlint and Flint Interactive developed and implemented a social media campaign to promote “Meltdown at The Ralph,” one night of UND basketball in key games at the majestic Ralph Engelstad Arena, usually reserved for UND hockey.
We created an online landing page, where we aimed all other platforms, including:
- YouTube videos featuring players and coaches from the UND hoops teams, playing a little basketball on the hockey rink and checking out the arena (UND men’s hockey players were good sports in making cameo appearances)
- Twitter updates
- Facebook status updates and advertisements
- Emails to UND alumni, students and other sports’ ticketholders
- In-Arena Video Promos shown on the big screen during UND home hockey and basketball games
- Traditional media, including print, radio and TV commercials, promos in game broadcasts, billboards and public relations
Winning numbers
Even though the UND teams didn’t win, the games attracted 4,354 fans, the largest crowd the two teams have ever played for in Grand Forks.
Other game stats:
- 960 students attended the game, also a new record and far above the average 144 students/game for basketball this season
- Game revenue more than doubled the highest single game revenue this season
To discuss how social media fits your game plan, contact us.
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