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What happens when you send 46 stockings across the country

by Ericka Olin, December 23, 2015 | No Comments

The holidays are about family. Laughter. Giving. Copious amounts of eggnog. And, binding it all together, is joy. For the past month, our team has been on a mission to spread joy. We filled forty-six stockings with items that bring us joy and sent them into the world with a challenge: Refill with joy of […]

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How to consider Generational Marketing

by Jodi Duncan, May 6, 2015 | No Comments

When planning your marketing efforts, are you thinking about how to profile your audience by attitudes and behaviors? Have you thought about where, when and how to reach them? Is there a way to look at how each generation consumes media and influence their purchasing decisions? How can you alter strategies to align with attributes […]

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