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How to consider Generational Marketing

by Jodi Duncan, May 6, 2015 | No Comments

When planning your marketing efforts, are you thinking about how to profile your audience by attitudes and behaviors? Have you thought about where, when and how to reach them? Is there a way to look at how each generation consumes media and influence their purchasing decisions? How can you alter strategies to align with attributes […]

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How to use video in social media to grow your business.

Tips to do video well on social media

by Elizabeth Hansen, March 2, 2015 | No Comments

If a photo is worth a thousand words, imagine the power of a video. Done well, video more naturally captures how people convey—and digest—information, from humorous to helpful. Video is becoming a primary player on social media channels—and we’re talking far beyond YouTube. Here’s our proof: Twitter just rolled out video on their mobile app […]

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10 things every social media community manager should know

10 things every social media community manager should know

by Kelly Falk, January 20, 2015 | 1 Comment

With 72% of people on the Internet active on social media, 53% of people on Twitter recommending products in their Tweets and over 400 million snaps sent every day on Snapchat – social media is a big deal. Therefore, your brand will want to put its best face forward on all active networks. So get ready, because we’re […]

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