Content Marketing: 5 keys to engaging audiences

Content marketing: How to engage audiences without babies, kittens or Kardashian derrières

by Mary Schieve, December 18, 2014 | No Comments

You don’t need to go viral, replicate the Ice Bucket Challenge, or #BreakTheInternet to successfully market your products or services. You just need to create seriously good content that gives your customers what they’re looking for. Knowing what they want and giving it to them is a much more effective marketing approach than trying to […]

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YouTube SEO: titles and descriptions

YouTube SEO part 2: How to write titles and descriptions that help you rank

by Elizabeth Hansen, December 11, 2014 | No Comments

This is the second in a three-part series on maximizing SEO for YouTube. See part one on keywords. And stay tuned for post three. Notice how some YouTube search results are served up much more appetizing than others? So do your customers, prospects and potential business partners. How do you create YouTube titles and descriptions […]

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UX 101: Avoiding the WTF Web Page

User experience design 101: Avoiding the WTF Web page

by Jen Strickler, December 2, 2014 | No Comments

This is the first in a series on user experience. Stay tuned for more in the coming weeks. The WTF Web page. If you do even minor online searching, you know what I’m referring to – that website or landing page that makes your head feel like its going to explode. No call to action […]

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YouTube SEO Part 1: Finding Powerful Keywords

YouTube SEO part 1: How to find powerful keywords for your videos

by Libby Hall, November 13, 2014 | No Comments

This is the first in a three-part series on maximizing SEO for YouTube. Stay tuned for parts two and three in the coming weeks. YouTube reaches more US adults ages 18-34 than any cable network, according to the video-sharing website. In fact, more than one billion people visit YouTube each month. That’s a lot of […]

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