Top takeaways from FargoConnect 2014

by Elizabeth Hansen, September 19, 2014 | No Comments

Everything seems more in focus now. Brighter. Even a little glow around the edges. That’s how one of the 500+ people who joined us for FargoConnect explains the day after the big event, and we agree. Beyond strategic insights, proven approaches and tactics, plus best practices guidance from a full stable of experts, here are […]

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Customer Journey Mapping

by Andrea Morrow, July 31, 2014 | No Comments

Journey maps, sometimes called Service Designs, are one tool to give your organization a deeper understanding of the customer steps involved in a process or stage (awareness, buying, on-boarding, using, etc.) and the thoughts and emotion from the perspective of your target market. In today’s competitive marketplace, it’s smart to know how prospects and customers […]

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3 Steps to claim your name in social

Social media management: 3 steps to claim your name on social networks

by Libby Hall, July 14, 2014 | No Comments

Want to avoid social media squatters? Protect your brand by securing your username to maintain control over how your brand name is used. The process is easy, thanks to sites like KnowEm, where you can check availability of your username on multiple social sites at one time. Start by reserving your username on popular social […]

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Inaugural FargoConnect event to zero in on social media

by Eric Piela, July 10, 2014 | No Comments

Let’s be honest, it’s not groundbreaking news. Business owners, marketers, and technologists agree that social media is changing the way we do business and drastically transforming the way we communicate and consume content. However, the conversation around social media has dramatically shifted. A few years ago, organizations still debated whether to invest time and resources […]

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