deer in headlights

Proactive crisis communications planning: How not to be a deer in the headlights

by Chris Hagen, APR, October 23, 2014 | No Comments

One of our clients describes it as that deer-in-the-headlights feeling – that terrifying moment when your organization is faced with a sensitive and potentially sensational situation. Overwhelmed, you don’t know what you should, can and cannot share. This type of situation falls into our definition of a crisis: Any event that surprises, threatens or stresses […]

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Selecting a marketing automation platform graphic

Marketing automation: Why your strategy should dictate your technology

by Jessie Johnson, October 16, 2014 | No Comments

Let’s pretend you’re in the market for a new jet pack. (Aren’t we all?) You get emails from two competing jet pack brands in the same day. One is addressed to you by first name and includes contact information for your local retailer, with a nod to your recent viewing of a video sent in […]

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seo today: top things you need to know about organic search

SEO today: Why you should focus on high-quality content, not just keywords

by Ericka Olin, October 10, 2014 | No Comments

In the past, digital marketers have focused their SEO efforts on optimizing for specific keywords. But, with Google updates in the last several years, the role of keywords has drastically changed. Here’s what you need to know to stay on top of your SEO game. Google uses semantic search. Google has always been about returning […]

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Social Media Advertising header with Facebook, Twitter and LinkedIn icons

Social media advertising cheat sheet

by Kelly Falk, September 30, 2014 | No Comments

Social media advertising can offer great ROI, helping you gain awareness and target specific audiences. But it can also be overwhelming – hard to remember and keep up with the constantly changing requirements for ads within each social platform. That’s why we made this guide for creating social media ads. Just like our social media […]

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